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Rekomenduojamos knygos
Don Grimme; Sheryl Grimme
As a new manager, you've got your work more than cut out for you: all new skills to learn, different personalities to deal with, and greater responsibilities to fulfill. The New Manager's Tool Kit arms you with the fast, practical advice you need to: increase productivity, unlock hidden talent in your people, work with different types of employees, communicate effectively with your reports, diagnose problems, coach good or problematic employees, turn on teamwork, avoid burnout, eliminate conflict, and even nurture the next generation of managers! You'll learn how to understand and work with fundamental personal and interpersonal components of your job including attitude, assertiveness, and managing stress and anger. You'll also discover powerful techniques for mentoring and motivating employees, optimizing performance, and encouraging positive and productive communication. In addition, the book covers issues of special relevance to today's workplace, such as employee retention, diversity, rapid or unexpected change, different generations in the workforce, disabilities, harassment, workplace violence, and more.
256pp, 294 x 149mm, 350g, Illustrations
Leidykla
Amacom,
2008,
ISBN:
9780814413067
Kaina 55,00 Lt
Paul Kearns
With a huge proportion of organizations' expenditure related to their human resources and recent economic pressures making companies more lean that ever, it has never been more important for HR professionals to think and act strategically, and turn their people planning into profit. Focused on HR as a key tool for competitive advantage and sustainable success, "HR Strategy" demonstrates how to develop a winning human resource strategy working backwards from the results you want to see towards a workable, measurable plan for managing human capital. Tap into the needs of individual employees to unleash their maximum value with this concise, easy-to-read book that takes a practical, how-to approach, covering the wide-angle theory and the day-to-day practice.
228pp, 229 x 152mm
Leidykla
Butterworth-Heinemann Ltd,
2009,
ISBN:
9781856178150
Kaina 115,00 Lt
Nigel Morgan; Annette Pritchard; Roger Pride
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike'
and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, "Destination Branding" demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. It includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins. It offers more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. It considers the web as a channel of place branding/promotion and its effects on the industry.
360pp
Leidykla
Butterworth-Heinemann Ltd,
2009,
ISBN:
9781856178204
Kaina 149,00 Lt
Paul Springer
The second edition of "Ads to Icons" examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyzes their contribution to the continued development of advertising. New digital formats analyzed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. The growing potential of the Internet as an advertising vehicle is illustrated.
368pp, 240 x 170mm, Illustrations
Leidykla
Kogan Page Ltd,
2009,
ISBN:
9780749456474
Kaina 109,00 Lt
Greg Jarboe
This is a complete, task-based guide to developing, implementing, and tracking a video marketing strategy. Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. This book is written in the popular 'Hour a Day' format, which breaks intimidating topics down to easily approachable tasks. It covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more. It explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization. It examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics. It includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials. "YouTube and Video Marketing: An Hour A Day" gives you the tools to give your clients or your organization a visible, vital marketing presence online.
504pp, 233 x 185mm, 635g
Leidykla
John Wiley & Sons Ltd,
2009,
ISBN:
9780470459690
Kaina 109,00 Lt
Kathy Schwalbe
New from best-selling author Kathy Schwalbe, Introduction to Project Management offers a general yet concise introduction to project management. This book provides up-to-date information on how good project, program, and portfolio management can help you achieve organizational success. It includes over 50 samples of tools and techniques applied to one large project, and is suitable for all majors, including business, engineering, healthcare, and more.
Leidykla
South-Western, Div of Thomson Learning,
2009,
ISBN:
9781439042465
Kaina 245,00 Lt
Steve Denton; Sally Brown
Offers practical guidance on managing the day-to-day life of colleges and universities throughout the academic year. This book takes a proactive approach and provides a range of examples and solutions for resolving dilemmas that arise in a rapidly changing environment.
344pp, 644g, 5 black & white illustrations, 5 black & white tables
Leidykla
Routledge,
2009,
ISBN:
9780415997188
Kaina 135,00 Lt
Carole Brooke
304pp, 229 x 152mm, 499g, Illustrations
Leidykla
Butterworth-Heinemann Ltd,
2009,
ISBN:
9780750681971
Kaina 145,00 Lt
Adrian Furnham
216pp, 234 x 156mm, 328g
Leidykla
Palgrave Macmillan,
2009,
ISBN:
9780230229549
Kaina 109,00 Lt
Frederick Guy
344pp, 246 x 189mm, 662g
Leidykla
Oxford University Press,
2009,
ISBN:
9780199206636
Kaina 135,00 Lt
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