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Media, informacija ir komunikacija
Rodyti visas turimas šio skyriaus knygas
Ronald B. Adler; Jeanne Marquardt Elmhorst
With a multicultural focus, an emphasis on effective presentations, and a pedagogical program designed to encourage group activities and skill building, this text in business communication covers concepts including sources of on-the-job conflict, how to use informational interviews for career advancement, and stages in group problem-solving.
Leidykla
McGraw-Hill Education Singapore,
2006,
1021 g,
540 x 20 mm,
ISBN:
0071265759
Kaina 194,00 Lt
George J. Searles
"Workplace Communications: The Basics" is the first text specifically intended for applied writing courses in community college and other settings where many students are academically under-prepared and therefore intimidated by lengthy, theory-intensive tests. This text focuses instead on the basics of workplace writing by emphasizing practical applications. Written in a simple, conversational style, "Workplace Communications" is designed to be both accessible and useful, incorporating numerous examples, illustrations, and exercises. The new edition includes greatly increased coverage of technology in all areas of work-related communication including the job search, correspondence, oral communication, and research.
Leidykla
Longman Inc.,
2008,
352 pslp,
235 x 178 mm,
ISBN:
020560336X
Kaina 169,00 Lt
Jim Dunn
This is the autobiography of a Travel PR guru. In "Very Public and Private Relations", Jim Dunn takes us on a rollicking ride from poor boy growing up gay in a small town on the west coast of Scotland to the five-star lifestyle of a PR guru in the fledgling travel industry of the early seventies in London. Along the way he tells us about his life as a mummy's boy, his regular encounters on the "Love Train" home from Glasgow and his first love with a man in uniform. Gay boys don't like untidiness. His life quite literally 'took off' when he got his first job on the weekly newspaper Travel Trade Gazette. The fact that he admits he couldn't type, write or understand one end of PR from the other didn't stop him from creating the UK's leading travel and leisure PR consultancy over the next 3O years.
Leidykla
Thorogood,
2008,
344 pslp,
215 x 135 mm,
ISBN:
1854183923
Kaina 71,00 Lt
Stanley Baran; Dennis Davis
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, provides a comprehensive, historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication.
Leidykla
Wadsworth Publishing Co Inc,
2008,
ISBN:
049556706X
Kaina 186,00 Lt
John Gastil
The act of deliberation is the act of reflecting carefully on a matter and weighing the strengths and weaknesses of alternative solutions to a problem. It aims to arrive at a decision or judgment based not only on facts and data but also on values, emotions, and other less technical considerations. Though a solitary individual can deliberate, it more commonly means making decisions together, as a small group, an organization, or a nation. Political Communication and Deliberation takes a unique approach to the field of political communication by viewing key concepts and research through the lens of deliberative democratic theory. This is the first text to argue that communication is central to democratic self-governance primarily because of its potential to facilitate public deliberation.
Leidykla
SAGE Publications Ltd,
2008,
344 pslp,
illustrations,
399 g,
229 x 152 mm,
ISBN:
1412916283
Kaina 126,00 Lt
Edited by: Lucy Kung-Shankleman; Robert G. Picard
What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, "The Internet and the Mass Media" explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives.
Leidykla
SAGE Publications Ltd,
2008,
200 pslp,
234 x 156 mm,
ISBN:
1412947359
Kaina 120,00 Lt
SunWolf (Santa Clara University)
"Peer Groups: Expanding Our Study of Small Group Communication" is the first textbook to explore and discuss group communication dynamics with the group that most students are already familiar with - peer groups. This book brings alive for students and scholars many existing group theories, while showcasing under-utilized theories that usefully explain the processes of the groups in which people (and students in particular) spend most of their time."Peer Groups" uses a variety of traditional and nontraditional theories and concepts to examine the dynamics of four real world peer groups: children's play, adolescence cliques, gangs, and juries.
Leidykla
SAGE Publications Inc,
2008,
230 pslp,
229 x 152 mm,
ISBN:
1412926866
Kaina 83,00 Lt
Pekka Aula; Saku Mantere
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.
Leidykla
Lawrence Erlbaum Associates Inc,
2008,
296 pslp,
12 black & white tables,
ISBN:
0805864261
Kaina 109,00 Lt
Edited by: Molefi Kete Asante; Yoshitaka Miike; Jing Yin
The field of intercultural communication seeks to understand the process of communicating across cultural boundaries with an aim toward promoting positive relations between different cultures and nations.
Leidykla
Routledge,
2007,
368 pslp,
3 black & white tables,
640 g,
254 x 181 mm,
ISBN:
041595813X
Kaina 137,00 Lt
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