Richard Hollis

Graphic Design in the Twentieth Century

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ISBN: 9780500204511
Author : Richard Hollis
Published: 2021
Publisher: Thames and Hudson Ltd
Number of pages: 240
Language: English
Format: Paperback

Description

The story of graphic design is one of the most exciting and important in the history of twentieth century visual culture. From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of graphics in brochures, magazines, advertising, corporate identity, television and electronic media. It also discusses technical innovations such as the use of photography, and the revolutionary impact of digital technologies. <br/> <br/> Preserving the authors own original layout, now a typographic and print design classic, and with over 800 illustrations fully integrated with the text, this indispensable account is clear, comprehensive andabsorbing.

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