Di McLanachan

7 Lessons in Persuasion and Influence

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ISBN: 9781399830553
Author : Di McLanachan
Published: 2026
Publisher: John Murray Business
Number of pages: 128
Language: English
Format: Paperback / softback
Format: 196×128

Description

A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS.7 Lessons in Persuasion and Influence is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others.* Lesson 1: What is influence?* Lesson 2: Conveying the right image* Lesson 3: Becoming a voice of authority* Lesson 4: Speaking the language of influence* Lesson 5: Filtered thinking* Lesson 6: Flexible influencing* Lesson 7: Proven persuasion techniquesExplore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Persuasion and Influence is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

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