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Direct to Consumer Playbook
ISBN: 9781398605442
Author : Mike Stevens
Published: 2022
Publisher: Kogan Page
Number of pages: 224
Language: English
Format: Hardback
Format: 242×164
Author : Mike Stevens
Published: 2022
Publisher: Kogan Page
Number of pages: 224
Language: English
Format: Hardback
Format: 242×164
Description
SHORTLISTED: Business Book Awards 2023 - Start Up/Scale UpBuild your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale.Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now· The importance of building a community and how to use data· When to consider going multichannel· Why you need a bulletproof brand· Navigating funding, margins, growth, customer service and product development and moreFor the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.
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