How Brands Grow: Part 2

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ISBN: 9780190330026
Author : Jenni Romaniuk
Published: 2021
Publisher: Oxford University Press
Number of pages: 256
Language: English
Format: Hardback

Description

This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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