Theodore Levitt, Fred Reichheld, Roger L. Martin

Marketing

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ISBN: 9798892793049
Author : Theodore Levitt, Fred Reichheld, Roger L. Martin
Published: 2026
Publisher: Harvard Business Review Press
Number of pages: 240
Language: English
Format: Paperback / softback

Description

Put customers at the core of your business.

If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.

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