Tracy L. Tuten

Social Media Marketing

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ISBN: 9781529623819
Author : Tracy L. Tuten
Published: 2023
Publisher: SAGE Publications Ltd
Number of pages: 464
Language: English
Format: Paperback / softback
Format: 246×189

Description

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

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