Zsuzsa Gille

The Socialist Good Life: Desire, Development, and Standards of Living in Eastern Europe

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ISBN: 9780253047762
Author : Zsuzsa Gille
Published: 2020
Publisher: Indiana University Press
Number of pages: 256
Language: English
Format: Hardback
Format: 229×152

What does the good life mean in a "backward" place?

As communist regimes denigrated widespread unemployment and consumer excess in Western countries, socialist Eastern European states simultaneously legitimized their power through their apparent ability to satisfy consumers' needs. Moving beyond binaries of production and consumption, the essays collected here examine the lessons consumption studies can offer about ethnic and national identity and the role of economic expertise in shaping consumer behavior. From Polish VCRs to Ukrainian fashion boutiques, tropical fruits in the GDR to cinemas in Belgrade, The Socialist Good Life explores what consumption means in a worker state where communist ideology emphasizes collective needs over individual pleasures.

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