Analyzing Media Messages: Usin g Quantitative Analysis in Res

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ISBN: 9781032264677
Author : Daniel Riffe
Published: 2023
Publisher: Routledge
Number of pages: 232
Language: English
Format: Paperback

Description

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.

Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.

This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.

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