What Images Really Tell Us

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ISBN: 9788417656041
Published: 2019
Number of pages: 288
Format: Paperback / softback
Format: 22.8×13.9

Description

How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, this book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and through examples of how they have been used, the reader will learn how to use and master the language of images.

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