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- How to Write a Marketing Plan; 8th ed.
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How to Write a Marketing Plan; 8th ed.
ISBN: 9781398619739
Autorius : John Westwood
Leidimo metai: 2025
Leidėjas: Kogan Page
Puslapių skaičius: 200
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Autorius : John Westwood
Leidimo metai: 2025
Leidėjas: Kogan Page
Puslapių skaičius: 200
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Aprašymas
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.
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