Using Semiotics in Retail
ISBN: 9781398603844
Autorius : Rachel Lawes
Leidimo metai: 2022
Leidėjas: Kogan Page
Puslapių skaičius: 296
Leidinio kalba: Anglų
Formatas: Kieti viršeliai
Formatas: 250×162
Autorius : Rachel Lawes
Leidimo metai: 2022
Leidėjas: Kogan Page
Puslapių skaičius: 296
Leidinio kalba: Anglų
Formatas: Kieti viršeliai
Formatas: 250×162
Aprašymas
WINNER: Business Book Awards 2023 - Sales & MarketingBoosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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