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Jochen Wirtz
Services Marketing; People, Techology, Strategy
Balsavo 0
ISBN: 9781944659820
Autorius : Jochen Wirtz
Leidimo metai: 2021
Leidėjas: World Scientific Publishing
Puslapių skaičius: 684
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Aprašymas
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses.

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