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- The Marketing of Academic, National and Public Libraries Worldwide
The Marketing of Academic, National and Public Libraries Worldwide
ISBN: 9780443134357
Autorius : Patrick Lo
Leidimo metai: 2023
Leidėjas: Chandos Publishing
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Formatas: 9×6
Autorius : Patrick Lo
Leidimo metai: 2023
Leidėjas: Chandos Publishing
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Formatas: 9×6
Aprašymas
<i>The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement</i> enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more.
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