Dean Foster

Business Beyond Borders

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ISBN: 9781399822282
Author : Dean Foster
Published: 2025
Publisher: John Murray Business
Number of pages: 288
Language: English
Format: Paperback / softback
Format: 232×152

Description

*** WINNER OF THE 2025 GOODY BUSINESS BOOK AWARD FOR 'BUSINESS - TRAVEL AND HOSPITALITY' ****** LONGLISTED FOR THE NON-OBVIOUS BOOK AWARDS 2025 ***INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURESThere is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.Business Beyond Borders explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government "handler" in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today.With a summary of the "golden global rules" that everyone working in the global 21st century needs to know, Business Beyond Borders is a celebration of what makes all of us around the world-all so different- simultaneously all the same.

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