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- Contemporary Advertising ISE; 16th ed.
Contemporary Advertising ISE; 16th ed.
ISBN: 9781266077098
Autorius : Michael Weigold
Leidimo metai: 2023
Leidėjas: McGraw-Hill
Puslapių skaičius: 736
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Autorius : Michael Weigold
Leidimo metai: 2023
Leidėjas: McGraw-Hill
Puslapių skaičius: 736
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Aprašymas
This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses. The rate of change in advertising and IMC over the past several years has been MASSIVE, so this revision is the most significant to date. All data, examples,statistics, images and vignettes updated to reflect the latest information available. There is also significantly more coverage of digital and social media, consumer privacy and data protection, ethics, diversity and global.
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