- Titulinis
- Dalykinė ir mokslinė literatūra
- Ekonomika, finansai, vadyba
- Corporate Communication: A Guide to Theory and Practice
Corporate Communication: A Guide to Theory and Practice
ISBN: 9781529600025
Autorius : Joep Cornelissen
Leidimo metai: 2023
Leidėjas: SAGE Publications Ltd
Puslapių skaičius: 360
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Formatas: 242.01×170
Autorius : Joep Cornelissen
Leidimo metai: 2023
Leidėjas: SAGE Publications Ltd
Puslapių skaičius: 360
Leidinio kalba: Anglų
Formatas: Minkšti viršeliai
Formatas: 242.01×170
Aprašymas
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been fully updated to include:
• changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok
• the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
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